Muhummded Saleem has a good post at CopyBlogger, "How to Write a Social Media Press Release".I think a better title would be "How to Communicate Directly with yourMarket, with or without the Media." Another interesting article by Brian referenced in the article,"How to Get 6,312 Subscribers to Your Business Blog in One Day".I think if I were a PR agency I would offer PR services geared thatactually targeted to reach the public, not just to the media toencourage them to communicate with the public on your behalf.
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