Great interview by Gerhard Gschwandtner with Seth Godin on Selling Power. I did a panel with Gerhard at CRM Acceleration last month but I am sure Seth’s interview was much more stimulating.
Takeaways
- Old marketing – Yelling at Strangers
- Web is the worst medium to yell at strangers
- Social networks rise and fall quickly, need to create scarcity within
- Blogging is one of the most powerful ways to reach consumers using an authentic voice
- People talk about your product and service because there’s something in it for them (figure out what that is)
- Reputation matters
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