Aaron Wall at SEOBook has a good video on why SEO is a social Activity. Nice overview pointing out that the days of gaming Google is over and that SEO requires a good deal of human interaction and understanding to be effective. I like his example of sending some dirt to ValleyWag which got him a premium link (albeit with inaccurate spelling of his name).
It’s a well done SEO training video. What did catch my attention is that he mentions the book The Tipping Point by Malcolm Gladwell (which I am re-reading right now).
Aaron also recommends the work of Duncan Watts who I think does a great job of explaining the science of networks in his book Six Degrees: The Science of a Connected Age.
The reason I am re-reading the Tipping Point is because of the Fast Company article “Is the Tipping Point Toast?” featuring Duncan Watts who is a network-science theorist working with Yahoo! I am trying to discern if Gladwell is a hypemaster while Duncan’s science might be more accurate. Read them for yourself but I have to wonder if Gladwell’s ideas will stand the test of time or if Watts alone has real insight.