Comments on: Social SEO http://socializedsoftware.com/2008/04/25/social-seo/#utm_source=rss&utm_medium=rss&utm_campaign=social-seo Linux, Open Source and Social Media Fri, 19 Mar 2010 00:33:02 +0000 http://wordpress.org/?v=abc hourly 1 By: Mark http://socializedsoftware.com/2008/04/25/social-seo/comment-page-1/#comment-753 Mark Sun, 27 Apr 2008 16:50:52 +0000 http://socializedsoftware.com/?p=269#comment-753 Aaron, thanks for the thoughts. I enjoyed link to the "Is Influencer Garbage Theory". I think there is absolutely something to the theories and research of both parties I am still trying to reconcile the benefits of both approaches. Aaron, thanks for the thoughts. I enjoyed link to the “Is Influencer Garbage Theory”. I think there is absolutely something to the theories and research of both parties I am still trying to reconcile the benefits of both approaches.

]]> By: aaronwall http://socializedsoftware.com/2008/04/25/social-seo/comment-page-1/#comment-745 aaronwall Sat, 26 Apr 2008 05:35:41 +0000 http://socializedsoftware.com/?p=269#comment-745 Hi Mark Thanks for the mention. :) While Duncan J. Watts is smarter than I could ever dream to be, you really have to be careful trusting his research on not being able to reach out to influencers. In his research he bought ads to see if he could influence people and spread ideas, but the best ways to influence them are to do formal content launches. I have done *far* too many successful launches to believe my success is just luck. And I have friends who literally have launched at least 30X as many launches as I have. If Duncan would have been creating content to the level of his Cumulative Advantage research and pitching it to bloggers like a PR person then the outcome of his research would have been 180% from what he came up with. I wrote more about Duncan's research a few months back here seobook.com/influencer-theory-garbage Hi Mark
Thanks for the mention. :)

While Duncan J. Watts is smarter than I could ever dream to be, you really have to be careful trusting his research on not being able to reach out to influencers.

In his research he bought ads to see if he could influence people and spread ideas, but the best ways to influence them are to do formal content launches.

I have done *far* too many successful launches to believe my success is just luck. And I have friends who literally have launched at least 30X as many launches as I have.

If Duncan would have been creating content to the level of his Cumulative Advantage research and pitching it to bloggers like a PR person then the outcome of his research would have been 180% from what he came up with.

I wrote more about Duncan’s research a few months back here seobook.com/influencer-theory-garbage

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