How to use del.icio.us to market your website.
Because I have read so many over the years I am obsessed with the poor use of press releases. Jason’s sage advice:
In order to write a successful press release, you have to either turn your story into a noteworthy topic, or tie it into something that has been deemed noteworthy in the recent past. Basically, a press release is just a teaser to coax the media into writing about you. Itís not an advertisement. Itís telling the world that you have a solution for a problem that it has!
Chris’s blog is one of my favorites an I have started reading him regularly about two months ago. I like this post a lot.
Blogs have reach. Blogs donít have as many barriers to cross before you reach the decision maker. Blogs donít (always) require a PR agency to help you get access. Blogs always need good content, right? So it seems like a natural thing to just lob stories at a blogger, because more often than not, theyíre going to be receptive, will run the bit if it fits their readership (viewership), and everyone wins, right?
(via Jeff Cohen)
Actually I think most of these tips would work just as well maybe even better for large businesses.
Maybe I am becoming somewhat of a hippie but this part of James post hits home for me.
Your business has core values that it conveys to your target audience. Those values might be quality and professionalism or being socially conscious and responsible. Maybe your business website shows you believe in hard work and effort or being different from the rest.
I am tired of the marketing tripe, positioning, and other tired ways to tell people about your product, company, and service. Drop the pretense, stop defining new terms that we don’t understand, use plain english, and get a Clue.
Okay, happy Cinco de Mayo, go have a Dos Equis and a Tequila or five.