CAN-SPAM Act Enforceability Goes into Effect Today

Updates to the Controlling the Assault of Non-Solicited Pornography and Marketing Act of 2003 (CAN-SPAM) becomes effective today.

They four main provisions of the CAN-SPAM Act for commercial emailers are:

1. Bans false or misleading header information
2. Prohibits Deceptive Subject Lines
3. Requires an opt-out method
4. Requires Commercial Email to be Identified as an Advertisement an must include the senders valid postal address.

For other resources on SPAM from the FTC you can visit their SPAM resource center. MarketingSherpa has good article on CAN-SPAM compliance as well.

photo credit: KhE 龙

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Technorati Tags: CAN-SPAM, Compliance, Email Marketing, SPAM

Tagged as: CAN-SPAM, Compliance, Email Marketing, SPAM