The Contribution Revolution

Posted on 30 September 2008

The October edition of the Harvard Business Journal has a contributed article by Intuit co-founder Scott Cooke on how to build your business using communities. I thought it interesting that he used many of the standard “crowd-sourcing” examples like Skype and Wikipedia but no open source software examples. Given Intuit’s proprietary nature I guess I shouldn’t be surprised.

Some tips from Scott that I like:

  • Protect experiments from your company’s natural control instincts.
  • Let enthusiasts and young employees provide ideas and leadership
  • Let users “vote,” early and often.

He makes some other suggestions that I am not sure I agree with in every case but they apparently worked for Intuit. Definately a worthwhile read if you are a community builder.

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One Response to “The Contribution Revolution”

  1. jspad says:

    You might want to check out the companion site to the article, http://usercontribution.intuit.com

    It’s a wiki, so you can edit out the “and young employees” part over there, or comment on it, or add open source examples to the site.

    Full disclosure: I work at Intuit (as a not quite so young employee) and I worked on the wiki.


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About

Mark R. HinkleHello, my name is Mark Hinkle and I am technology enthusiast and executive for Zenoss Inc. the maker of the open source monitoring software, Zenoss Core. This is my personal blog and does not reflect the opinions of my employer. I am also on the advisory boards for open source collaboration software maker, MindTouch and SourceForge, the world's largest repository of open source software.  If you want to find out more you can read my bio

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