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Home» Free Culture » Online Community » The Contribution Revolution

The Contribution Revolution

Posted on September 30, 2008 by Mark in Online Community - 1 Comment

The October edition of the Harvard Business Journal has a contributed article by Intuit co-founder Scott Cooke on how to build your business using communities. I thought it interesting that he used many of the standard “crowd-sourcing” examples like Skype and Wikipedia but no open source software examples. Given Intuit’s proprietary nature I guess I shouldn’t be surprised.

Some tips from Scott that I like:

  • Protect experiments from your company’s natural control instincts.
  • Let enthusiasts and young employees provide ideas and leadership
  • Let users “vote,” early and often.

He makes some other suggestions that I am not sure I agree with in every case but they apparently worked for Intuit. Definately a worthwhile read if you are a community builder.

Technorati Tags: crowd sourcing, Harvard Business Review, Intuit, Scott Cook

crowd sourcing, Harvard Business Review, Intuit, Scott Cook

One comment on “The Contribution Revolution”

  1. jspad says:
    September 30, 2008 at 9:48 am

    You might want to check out the companion site to the article, http://usercontribution.intuit.com

    It’s a wiki, so you can edit out the “and young employees” part over there, or comment on it, or add open source examples to the site.

    Full disclosure: I work at Intuit (as a not quite so young employee) and I worked on the wiki.

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My name is Mark Hinkle, and I am a technology enthusiast with an affinity for open source. My day job is at Citrix Systems where I am the Senior Director, Open Source Solutions, responsible for their open source cloud computing evangelism efforts for Apache CloudStack and the Xen hypervisor. This is my personal blog, and it does not reflect the opinions of my employer. If you want to find out more you can read my bio.

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