One of my favorite business authors, David Meerman Scott, is running a contest on his blog in relation to his discussion of the book, The Cool Factor by Del Breckenfeld. His little contest comes with a very cool prize, a guitar signed by Billy F. Gibbons of ZZ Top.
The goal is to define cool in two sentences or less. So here’s my shot at glory and a wicked cool guitar.
Cool is an intangible aesthetic tempered by eccentricity colored by indifference.
My list of cool looks something like this:
- Miles Davis
- Ray Ban Wayfarers
- Jimmy Hendrix’ Star-Spangled Banner
- James Dean’s red jacket
- Big-Wave Rider Laird Hamilton
- The 1961 Lincoln 4-Door Convertible
What’s cool to you?