I work for a start-up and like the folks at virtually every start-up we dream of being covered by one of the Big 8 business publications: The Wall Street Journal, The New York Times, Forbes, Fortune, BusinessWeek, The Economist, the Financial Times, and USA Today.
The folks at ITDatabase took a closer look at how they cover the tech industry and surveyed a group of veterans from major tech PR agencies to see what their experiences were like. The resulting report yielded a few interesting tidbits:
- The New York Times’ David Pogue (@Pogue) and Kara Swisher (@karaswisher) top the most followed tech journalists on Twitter while NY Times’ Motoko Rich and Bit blogger Jenna Wortham get retweeted much more often (500 and 331 times per post on average respectively).
- According to the tech PR veterans surveyed, 46.4% thought that that business press tech coverage is worse than it was five years ago. Only 25% thought it was better.
- Business success is not an indicator of press coverage see how Twitter and Facebook rule the total number of clippings along with Google, Apple and Microsoft.
Intriguing research if you are interested in tech PR.