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Home» Marketing/PR » Social Media » Social Media Addiction

Social Media Addiction

Posted on March 22, 2010 by Mark in Social Media - 1 Comment

Social Media AddictionRight on the heels of this Stanford study on iPhone addiction, Retreveo published these usage stats about social media usage and “addiction”.

Twitter and FaceBook:

  • 48% of people check/update FaceBook and/or Twitter after they go to bed
  • 18% of people under 25 years old can’t go more than a couple hours without checking in on FaceBook
  • 61% of people under 25 have to check in on FaceBook at least once a day
  • 11% of people over 25 years old can’t go more than a couple hours without checking in on FaceBook
  • 55% of people over 25 have to check in on FaceBook at least once a day
  • 16% of people under 25 years old rely on Twitter and/or FaceBook for the morning “news”

iPhone Users:

  • 28% of iPhone users check/update Twitter before they get out of bed
  • 26% of iPhone users check/update Twitter before they turn on their TV
  • 23% of iPhone users rely on Twitter for their morning news

Electronic Messages:

  • 11% of people under 25 years old can be interrupted by an electronic message during sex (The number drops to 6% of people over 25 years old)
  • 24% of people under 25 can be interrupted by an electronic message while in the bathroom. (This number drops to 12% of people over age 25)
  • 49% of people under 25 years old can be interrupted by an electronic message during a meal. (27% for people over 25 years of age)
  • 22% of people under 25 years old can be interrupted by an electronic message during a meeting. (11% of people over 25 years of age)

I really think we might need to help the 11% and 24% in the last group.

Related Articles
  • Our Social Media Obsession by the Numbers [STATS] (mashable.com)
  • Facts : Addicted To Social Media (sociableblog.com)
  • Addicted to Social Media? (stealthmode.com)
  • We’re Addicted to Social Networks: 48% of Us Check Them in Bed (pamorama.net)
  • We’re Addicted to Social Networks (socialmediatoday.com)
  • Commented on “Patrick Curl: Social Media Consultant” (theresabloginmysoup.com)
  • We’re addicted to social media, even in bed (sfgate.com)
  • We’re addicted to social media, even in bed (seattlepi.com)
  • Story of a Social Media Addict (danalookadoo.com)

Technorati Tags: Addiction, Facebook, iPhone, Social Media, Twitter

Addiction, Facebook, iPhone, Social Media, Twitter

One comment on “Social Media Addiction”

  1. Coté's People Over Process » Links for March 30th through March 31st says:
    April 2, 2010 at 7:30 pm

    [...] social media addictionHow people waste their precious time. But, what else would they be doing? [...]

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