There was a time when I thought the Linux desktop was going to take a market share at least equal to Apple’s. Maybe even 5% or 10% of the total desktop market. I had high hopes that the One Laptop Per Child Initiative would put Linux laptops in the hands of impressionable young minds who would never have the chance to become dependent on Windows. Though that plan has fallen through the cracks. I don’t hate Microsoft Windows I just don’t have a desire to see any operating system dominate the market in such a way that the lack of competition stifles innovation and forces users into an endless upgrade cycle, offering progressively smaller incremental value.
That’s why I like Linux as a desktop platform. For many years I was an advocate for using the Linux desktop, I even wrote a Windows to Linux migration book for business users. Though the time has yet to come for the widespread Linux desktop adoption. I have speculated in the past that Novell’s SUSE Linux Desktop or Ubuntu would see traction but as of late I think that even that prediction is off base. I think the companies that will break our addiction to Windows will not be neither of them. It will be Google and Amazon. Here’s why.

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